Technology is Social

Matt Ridley gave a talk at Oxford for TED that is pertinent to McLuhan. McLuhan discussed the idea of technological determinism. My interpretation of Ridley's talk is that he is analyzing the reasons that make technological determinism work. We are human because we are technological deterministic. The supposed disjointness between technological and social determinism is only an illusion. Technology comes from culture because humans and thus human cultures are built to exchange. If we are prevented from exchanging then we lose technology. The social and the technological are aspects of humanity that evolved together - according to my interpretation of Ridley anyway.